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I first heard of OpenPhone when I asked Twitter for their favorite work software. OpenPhone was in a small group that received multiple mentions. So I dug and learned that OpenPhone is the easiest way to have a business phone number. It’s a YC grad, just raised a $14 million Series A, and is used by companies from Deloitte to Not Boring Favorite, Ramp.
I decided to give it a try, and now I have my very own Not Boring number that I can use to text with all of you. Try it out. Text me at 1-917-818-0620.
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OpenPhone is even better for teams, so I spoke to someone who runs one, Jonathon Barkl, the CEO at AirGarage. He told me that his team uses OpenPhone to replace Google Voice, give everyone a business phone number, and automate workflows. Actually, you know what, I recorded the call in one click with OpenPhone, so you can listen to Jonathon tell you in his own words:
Excited because some of the most fascinating work in tech is being done rebuilding the underlying structure of the internet and the economy, and I’ve wanted an excuse to dive in. We’re going deep on Web3, NFTs, and the Metaverse. It’s all more mind-blowing and more legit than I expected coming into this piece.
, I am airdropping into a couple of different worlds in which thousands of people smarter than me have spent years building, investing, and exploring. I’m trying to explain topics that are so much deeper than I could cover in even a year.
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Going to get some things wrong, or explain in the most surface-y way something that hides tons of complexity, but I hope that in getting those things wrong, it will help people building and evangelizing Web3 to understand where the holes in the communication are.
In fact, if you’re building in this space, I’d love for you to give feedback or poke holes publicly, like Lillian Li did when I wrote about Alibaba.
Packy McCormick @packyM Today, we're going deep on Web3, NFTs, and the Metaverse. I'm trying to figure it all out as I go, and I'm sure I'll miss some things, so I'd love for the experts / builders to weigh in here: what did I miss? what are other use cases? Let's go down the rabbit hole 🐰🕳️ 1:53 PM ∙ Jan 25, 2021
A Portrait Of A Blonde Woman, Digital Painting
I’ve been a Metaverse bull for a while, and I’m now finally understanding the huge potential of decentralization. My goal today is to translate to a broader audience, and flesh out some of the business models and value chains underlying the future.
This Metaverse is going to be far more pervasive and powerful than anything else. If one central company gains control of this, they will become more powerful than any government and be a god on Earth. Tim Sweeney, CEO, Epic GamesBeeple’s Millions
Between December 11th and December 13th, an artist named Mike Winkelmann, who goes by Beeple, sold his works directly to collectors via online auction house Nifty Gateway.
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The welcome bidders received upon entering the site was the first sign that this wasn’t going to be like something Sotheby’s or Christie’s would put on:
Collection was composed of digital art backed by non-fungible tokens (NFTs) used to prove the validity, ownership, and scarcity of digital items or experiences.
Beeple’s auction is one of many wisps that have started to come together recently that have piqued my interest in Web3, NFTs, DeFi, and whether and how they’ll interact with the Metaverse.
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I have been excited about the potential of the Metaverse for a while. I’ve written about it here, and here, and here. I think that Web3, a decentralized evolution of the internet. might hold the key, and that NFTs are a bridge between Web3 and the virtual economy of the Metaverse.
I know some of this sounds out there. I’m more bullish on the Metaverse and the blockchain conceptually than most non-crypto startup people. Relative to the more finance-y folks here, my views are downright techno-utopian. And yet, whenever I heard that the Metaverse would become a multi-trillion-dollar economy, or that Web3 is the new internet, Bitcoin will hit $100k, DeFi will obsolete fintech, and decentralization is our best bet in the battle against big scary corporations… I didn’t quite get it.
The vocabulary around Web3, like that of many early movements, is very idealistic. It’s all about using technology to create trustless systems, wrest power from
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, and give it back to the people. I think that vocabulary is why I haven’t taken it seriously as a real alternative to the status quo.
But I have gone deep down the rabbit hole, and I think I get it now. I can see how the decentralized web might make the leap from passionate early adopters to the mainstream, that there are real economic advantages to a decentralized internet, and that Web3 architectures will play a crucial role in a robust Metaverse.
What has been missing for me is a clear use case, like NFTs, and an understanding of the business models and value chains underlying a lot of these concepts. Yes, there’s idealism, but there’s also a sense of building a new economy in which the value accrues to the people who create the value. That’s capitalism, baby.
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Today, I’m going to do my best to unpack it. Web3 and the Metaverse are two separate ideas that may or may not intersect. I think the future is much more exciting if they do. To understand why, we’ll start by understanding Web3, dive into NFTs, then move onto the Metaverse, and then look at what could happen when these ideas converge.
You’re going to be hearing a lot more about Web3 (including DeFi), NFTs, and the Metaverse, and if you dismiss it, you could be left behind. So join me down the rabbit hole.
I’m going to make a gross generalization about you based only on the knowledge that you read Not Boring: you’ve heard the terms Metaverse, Web3, and NFT, but you wouldn’t bet money on your ability to define them, and you don’t know how and where they intersect. That’s what we’re here for.
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Web3 is a return to the vision of the early internet, with built-in superpowers. Decrypt, a media platform covering the decentralized web, kicks off its Web3 explainer with this description: “the next major iteration of the Internet, which promises to wrest control from the centralized corporations that today dominate the web.”
While that explanation might build fervor among early adopters and builders, it doesn’t do Web3 any favors with a wider audience. It says what Web3 is
The best way to describe the positive attributes of Web3 is to take a quick trip through internet history, with Tony Sheng and Chris Dixon as our guides.
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The early internet in the 1980s through the early 2000s, Web 1.0, was decentralized. It was built on top of a series of open protocols that anyone could build directly on top of, like HTTP for websites, SMTP for email, SMS for messaging, IRC for chat, and FTP for file transfer. The benefit was that these protocols were generally agreed upon and not subject to change; I could build a website on HTTP and if people had my website address, they could go directly to my site, not intermediated by anyone else.
As Dixon said, “This meant that people or organizations could grow their internet presence knowing the rules of the game wouldn’t change later on.” It was a direct relationship between creator and consumer. There were some major challenges, though:
Web 2.0 (mid-2000s to present) emerged as entrepreneurs recognized the holes in Web 1.0 and built products to fill them in, and capture the value in the process. These companies didn’t just capture state, they aggregated it, building up huge troves of valuable user data. They made it so that anyone could participate and build a presence -- think about how easy it is to set up a Facebook page versus coding a website. They wrapped existing protocols in frictionless user interfaces and created de facto products where no protocols existed. Sheng describes the transition:
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State aggregators became the dominant players of the internet and one surprising result of Internet 2.0 is that many of the original open protocols have been replaced by state aggregators. Internet 2.0 also showed us the power of networks. In the absence of open protocols, state aggregators acted as protocols for new areas.
Web 2.0 is fucking awesome. I’m writing this newsletter to you because of Web 2.0. The probability of me figuring out how to write to all of you directly on top of SMTP is exactly 0.00%, and many of you found Not Boring through state aggregators like Twitter.
But there are challenges, too. Twitter, for example, could decide to shut down my account whenever it wants to, and I can’t take any of my followers with me. It did so to the President
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